Washington, DC - Last night, the Senate passed legislation designating August 9, 2004 as Smokey Bear's 60th Anniversary. The resolution, sponsored by Senator Gordon Smith (R-OR), also requests that President Bush make a similar proclamation.

"The message of vigilance that Smokey has symbolized for 60 years is as true today as it was in 1944," said Smith. "The Smokey Bear campaign slogan, 'only you can prevent wildfires', has reminded millions of Americans to practice fire safety when in America's forests."

The bill honors the Smokey Bear campaign's 60 years of service protecting the nation's forests. The Smokey Bear campaign is dedicated to educating Americans of all ages, particularly youth, about the need for vigilance concerning forest health and wildfires. His message of outdoor fire safety and wildfire prevention helps maintain and protect the natural resources and wildlife of the United States. The Smokey Bear campaign is the longest running public service campaign in the history of the United States.

"Smokey Bear has been a vital part of our fire prevention message for 60years and we are delighted about the recognition from the Senate," said U.S. Forest Service Chief Dale Bosworth.

Smokey Bear is based upon an actual baby black bear that was found alone and badly burned after a devastating wildfire in New Mexico. The bear was sent to Washington, DC where he found a home at the National Zoo, becoming the living symbol of Smokey Bear.